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Course Outline

  • Basic elements of strategic management
  • Strategic management and planning, what is the difference
  • Preplanning phase
  • Environmental scanning
  • Porter's five forces approach
  • Organizational analysis
  • Competitive advantage and core competences
  • Corporate strategy
  • Directional strategy and portfolio analysis
  • Business and functional strategies
  • Cost leadership versus differentiation strategy
  • Tactics
  • Business models and how companies make their money
  • Strategy implementation
  • Evaluation and control
Duration
Five Days
Certificate
This course is certified by CAMBRIDGE KIPP